anon. 2013 Brand Commercial
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From: Editor August 28, 2012 |
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anon is the industry leader in elevated performance and aesthetics. Our mission is to deliver optimal vision for every winter weather condition, fused with the latest in stylistic finishes and embellishments. From progressive design concepts to technical executions, we ensure every anon goggle meets the demands of the most elite snowboarders in the world.
We start with creating technology that allows for the best possible vision, no
matter what the elements throw at you. anon's Spherical and Cylindrical Lens Technologies, Solar Shield Technology™, Air Mesh™ venting, and Magna-Tech™ lens change were developed to amplify the experience of all riders, from the international pro to the beginning grom. We integrate these technologies into the latest frame designs, and finish them off with embellishments and color designs that let every rider make
their own style statement.
-- Look Better, See Better.
Claiming to be an industry leader is like a so called artist claiming to be creative. One is the outcome of the real reason you do what you do. Such that being an industry leader should be the the outcome of the reason you're in the business. When companies claim to be something, it because they are trying to convince someone of it. Sometimes they are trying to convince the consumer, but more often, they are trying to convince themselves (the workers) that they stand for something more than to make money for the owners.