Before we get to the Nate Adams website review, we need to find a better name for this column/feature. “Action Sports Athlete Website Review” sounds as exciting as lettuce. I kind of like “Fun With Athlete’s Websites” but not really. Why not “Chilling with your Favorite Athletes via The Internets,” or “Reviews of Crap Websites,” or how about “Your Balls in a Vice?” for no reason whatsoever. I’m not ready to make up my mind yet, but I’ll keep you apprised. Also: none of these photos are being used with permission.

Let’s get to www.nateadams.com shall we? Nate’s pretty much killing it on the Dew Tour, making money hand over fist no doubt, what with that big, juicy Target sponsorship* and all. He’s already won the first two stops on the Dew Tour (sort of), and now it’s time for us to delve into his online kingdom. www.nateadams.com

(Disclaimer: before we get any further, I should point out that I like Nate Adams. He’s the only athlete we’ve interviewed for Banquet who answered questions on camera with a fat tasty wad of Copenhagen in his lip. Big points in my book, although I hope this did not subtly sway my review.)

The Homepage:
Nate’s homepage kind of sucks. There’s a little flash animation on there, nice picture of Nate smiling, and a lot of white. A lot of white filled in with a lot of bland words, grouped together as press releases that detail pretty much how Nate Adams is the man, how he has won everything ever, made gobs of money and has women all over his arrangement. The press releases are easy to skip though, and eventually you’ll come across a little gem about a Nate Adams game for your cell phone. Clicking on that link will take you to a site where you can download games, but not Nate’s. Apparently, the mobile phone game people weren’t selling enough of his, and replaced it with: Chick Pillow Fights! (click there, it’s worth it). Other than that prize, there’s not much here to check out.
The Biography page is thin, but we do learn that Nate’s favorite food is “Sandwiches, washed down with lemonade.”
The photo gallery is pretty nice, actually, way better than Pastrana’s site. Some good shots of the cordova backflip. I would’ve ripped some off to post here, but Rich Van Every took most of them, and I heard he once had a man killed… that, and they are in flash.
Wanna guess how many sponsors Nate has listed on the “sponsors” section of his website? Go ahead. Just take a stab. Ready for the answer. Good. 25. Bust that fun fact out at your next cocktail party.
I thought that was all there was to Nate’s site, but it turns out that we can actually post notes directly to Nate for him to read. A small sampling of the banter dispensed on Nate Adams’ personal bulletin board:

“hey Nate! its Preston again with his bro. Corbin! Im your biggest fan thats right your biggest fan! your the best!!!”

“Hey Nate,
My name is Alyssa. My brother and my dad are dirtbikers and me and my brother both want to meet you. You are the best rider ever! If i could pick one person that i didn't meet yet, to meet it would be you! but i have to go. Good luck!” (I love that: “but i have to go”)

“Hey Nate wats cracking LOL
Jus wanna say i love you and your riding
You rok my sox!!! Luv p.s IM SOOOOO HONEST”

So, that bulletin board actually counts for Nate Adams’ site, because the remarks (all 43 pages of them) are universally positive… even if none have been posted since January.

Overall Grade: C- (I am worried this is too generous, but the only other site I’ve done is Pastrana’s, and that was so horrendous as to make Adams’ site look like it was built by NASA)

The Verdict: Nate, where’s the video? Can we get a blog from you? Just a little something?


*(For those of you who care, I’ll point out that, off-hand, I can only think of two action sports athletes that are sponsored by Target: Nate Adams, and skier Simon Dumont. I am sure there are more. My question is this: are the Target marketing execs sitting around some office with a lot of glass and mahogany in it, looking at their quarterly figures and saying to each other: “Holy Shit! That Nate Adams sponsorship has already paid for itself… look how much more shampoo we’ve moved this month!” Is this happening? Do they even care? I should get a Target spokesman on the phone…)