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Totino's Expands Snowboard Team

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From: Shredstix.com

November 05, 2009

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Danny Davis and Mason AguirreDanny Davis now joined by Mason Aguirre on the
Totino's Team

Pizza rolls will make you a better snowboarder. Or at least they will make you feel like a better snowboarder! And if you feel as good as Danny Davis and Mason Aguirre feel about their snowboarding, then I guess that's alright.

Totino's Pizza Rolls, who in the past have sponsored Danny Kass and the Winter X Games now have themselves nicely aligned with a Winter Dew Tour event title sponsorship (Stop 1 in Breck) and happily among Frends, who have nothing but good things to say about their favorite frozen pizza creation.

"It's awesome to ride for Totino's and I am excited to be on the team with Danny," said Aguirre. " Totino's Rolls was one of my favorite snacks when I was a kid so it s cool to have a whole freezer full of them now."

Totino's is well poised to get good bang for its pizza buck as both Danny and Mason are top halfpipe competitors and solid contenders to make the US Olympic Team. Something savvy marketers and brand managers are keenly aware of.

"After signing Danny to the roster, we knew that Mason would be the perfect teammate," said Jason Bennicoff, Totino s Associate Marketing Manager. "Our involvement with action sports continues to grow, and sponsoring Mason is our way of continuing to solidify that commitment. Aguirre and Davis will be featured in an upcoming Totino's commercial."

I can smell the pepperoni in the athlete tent already...mmmmm.

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