Suunto, makers of what they call "wrist top computers" have just come out with a line of lifestyle oriented watches. Although these are purpose-built machines like the rest of their watches they have been designed with extra ephasis on the aesthetic qualities.
Suunto's Core line came out a few years ago and marked their first inroads into the fashion/lifestyle side of things. The Elementum series represents an even higher-end approach. I personally didn't think you could make a watch with a barometer look so good.



The Elementum micro-site is actually pretty badass and definitely worth a look.