Rob Rebholz continues to hustle. He just sent over a print ad he did for eyewear company Julbo. It's easy to overlook ads when you've got a magazine full of them, which must bum out the photographers who go to great lengths just to get one shot.

In this case Rob spent four days in the French alps shooting hundreds of photos, looking for the best backdrop and waiting for the perfect light. When he and rider Alban Aubert eventually came down off the hill this is the photo that made the whole trip worthwhile. Absolutely sick.