Photo: DC
King of the castle - Rob DyrdekGuess what? Your favorite skate-trepreneur (skater + entrepreneur) Rob Dyrdek is back on the boob toob for another season of his MTV show, "Rob Dyrdek's Fantasy Factory." Make sure to tune-in to MTV for the premiere of season three TONIGHT, July 12th, at 9:30 PM EST/ PST.

Dyrdek has clearly been a busy man and 2010 has been a whirlwind year for him. Not only did he go rogue status and create his own skateboard league, but Rob has found time to open several Safe Spot Skate Spots, design his own Wii skateboard and even throw out the first pitch at Dodger Stadium. (In case you were wondering, Rob's Street League will be broadcast on ESPN.)

Photo: Jon SooHoo/LA Dodgers
Yup. Rob threw out the first pitch at Dodger Stadium

DC would like to congratulate Rob on another season of his hit show. "Rob has been an integral part of the DC brand since 1995," said Kelly Magrath, DC's VP of Marketing. "We are proud of all of his accomplishments over the years as an athlete and an entrepreneur and we couldn't be happier to be supporting him and his show for another season."

This season follows Rob on many adventures in and outside of the Fantasy Factory and chronicles his journey to launch his new DC apparel collection for Holiday 2010. Look for DC's Danny Way to make a special guest appearance this season as he takes a trip to Hawaii with Rob and surfing legend, Laird Hamilton.

You can relive all of the funny moments from last season, including appearances by DC's Ken Block, Dave Mira, Travis Pastrana, and Jolene Van Vugt, with the second season now available on DVD. The DVD set includes all of the episodes as well as behind the scenes footage, deleted scenes, and a tour of the Fantasy Factory.

For more information on Rob including photos, videos and exclusive content, visit www.dcshoes.com/skate.