I thought the Maloof Money Cup broadcast on NBC over the weekend was pretty excellent – better than last year's, and far better than the TV coverage of the X Games and Dew Tour events to date. Here's hoping it's a standard-setter? I've got it on DVR, and have also been revisiting some of the ads today, like this great Nike SB spot with Paul Rodriguez and... Ice Cube? Hell yeah, and if you missed it, check it out below or over at the hi-def Nike SB site. P-Rod's new Zoom Air III kicks are due out August 8, 2009.