Interbike is all about being shady.
Finding a shady way to sneak into the show.
Finding a shady way to get into the Hard Rock Circle Bar.
Findging a shady way to shade off with one of the locals girls.
Finding a shady way to get free drinks.
If there is one thing you don't shade out on, make it be this:
The 2007 NORA Cup. (Number One Rider Awards) 
"
Each year the pros in our sport vote for the Number One Rider in each
of the following categories: street, ramp, dirt, flat, race, and best
video part. At our huge party, we award the winners with a big, shiny
cup and a year's worth of bragging rights. There is an open bar, we
have special guests, and lots of other entertainment lined up.
Basically this is the biggest party in BMX and you need to be there." -Ride BMX