The Nike 6.0 BMX team is fighting gasoline consumption by doing what they love: riding bikes. What’s your Beat Gasoline story?
 
Nike 6.0 has teamed up with Beat Gasoline to encourage youth to use the power of sport to beat gasoline. Gasoline itself isn’t the enemy. The enemy is its use. The Nike 6.0 BMX team is fighting global gasoline consumption by doing what they love: riding bikes. Not only does riding a bike reduce impact on the environment, the world is more interesting behind bars. Watch the 6.0 athletes story and share your own Beat Gasoline story by uploading a video to beatgasoline.com, illustrating how you use sport to power your life, rather than conventional fuel burning methods of transportation.
 
“When I’m on my bike cruising through the city, I feel in synch with the life of the city…hearing the sounds, meeting new people.” Says 6.0 BMX Athletes, Nigel Sylvester. “Being on a bike makes the world more interesting….plus it’s a low impact form of transportation that beats sitting in traffic any day.”
 
The Nike 6.0 BMX team is a crew of four diverse riders: Dennis Enarson, Garrett Reynolds, Nigel Sylvester, and Mike Spinner, who explore the world on bikes showcasing their talents in global competitions such as the Dew Tour, filming for BMX movies and capturing photos for Nike 6.0 ad campaigns. The Nike 6.0 will be showcasing their talents at the Nike 6.0 HB BMX Pro in Huntington Beach, July 23-26th.
 
Nike is rewarding the best Beat Gasoline video entries, based on viewer voting, with 6.0 product and also helping each entrant contribute to their charitable organization.  Each week (2) entries will receive a $100 Global Giving card and T-shirts. The grand prize winner of the competition will receive a Nike 6.0 prize pack and a $1,000 Global Giving card.

For more info on the Nike 6.0 BMX team and their Beat Gasoline mission visit www.nike6.com or upload your video to www.beatgasoline.com