Jake Burton - on top of the snowboard world.

As the founder of Burton snowboards, Jake gets a lot of attention, and rightfully so. Burton has grown from a backwoods, backyard operation to a global company that employes hundreds of people and brings in hundreds of millions in revenue.

Yesterday Jake was interviewed by Fortune Magazine to get his take on the lessons he learned starting the business of Burton. The most notable insight:

"Plan lots of lead time for starting any business. It will take longer than you think, and it will cost more than you imagine."

Check the full story here.