Multiple outlets are reporting that America's Action Sports Sweetheart , Gretchen Bleiler, has signed on to represent Coca-Cola ahead of the 2010 Olympic Games.  It doesn't seem that this is the opening move into the Action Sports market for Coke, but rather another beefing up of their already robust Olympic presence (they also just signed some figure skater and a speed skater or two).


My question is how can Gretchen just forget about the Dunkin' Donuts coffee folks so quickly?  Remmeber, they were her choice for cold caffeine until these corporate Coke bastards drove up to her house with a dumptruck full of money.  What is John Goodman going to do on those cold, wintry mornings without Gretchen around?