Greedy Genius was one of the brands exemplifying the over-the-top color schemes and ridiculous products that came out of the streetwear industry between 2004 and 2007. There's no question that they had the rainbow-colored sneaker game on lock down.

After falling out of the spotlight for a year or so they've come back stronger than ever. We first caught a glimpse of their redesigned line when photos leaked of the Ocean Runner sneaker a couple months back.

Since then they've relaunched their website, released a whole new product line and ditched their streetwear circus persona. Check out their new site for more. Nicely done.