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Grand Opening: Hurley's Salvation

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From: Cici

July 07, 2011

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Tomorrow night in Malibu a little VIP celebration will be going on for the grand opening of the new Nike / Hurley / Converse concept store Salvation. A total of four Salvation stores will eventually be posted up in various areas around California, two of which are already open for business in Laguna Beach & Irvine.


Salvation Malibu, a 4,000 square foot retail hot spot, will be dedicated to the best action sports and lifestyle gear from the Nike-family, in addition to limited edition releases and artist collaborations. Back in June, Hurley released their new Phantom 4D boardshorts. Incorporating Nike Flywire technology, the boardshorts featured advancements in fit, as well as 4-way stretch fabric, made with recycled goods. Pictured here, and officially available to purchase tomorrow, the Nike x Hurley Air Max 90, which - you guessed it - match those fancy Phantom 4D boardshorts. Both products incorporate the artistry of Hurley-commissioned artist James Marshall, aka Dalek.


A mere 500 of the very limited edition Nike x Hurley Air Max 90 shoes will be available, but the capsule collection will be rounded out by Phatom 4D SkullCandy headphones, in addition to the custom designed Livery Design Group (LDG) fixed gear bikes, which were hand painted with the Dalek 4D graphics. Sounds like the entire collection will be making an appearance tomorrow night at Salvation, located in The Malibu Village.


But wait! You don't need to drive all the way to the ocean to check out some of the fun. Tomorrow night at 6pm Hurley will be hosting a live blog session where you can win Phantom 4D boardshorts and product from the coveted Dalek collection. All you have to do is go to Facebook.com/Hurley and RSVP to the Live Blog event for the opening of Salvation Malibu on 7/7/11. Then tune in live to the same spot (Facebook.com/Hurley) at 6pm when they start giving away free stuff. it's so easy.

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