We all have loved DC's Gymkhana video series, Ken, DC and Mad Media have revolutionized the way we want to watch car videos. The videos are each very different, but unified by unique and high-quality production. From the first Gymkhana video for the purists loving the mic'ed engine and exhaust, to the hot, Hot For Words video, to the bizarro Smearballs Two Artist Remix Today, Block and his team have ensured that there is something rad for everyone.

Today DC is proud to announce that Gymkhana TWO has won a One Show Entertainment Award in the Online Branded Entertainment category. The viral video earned a Bronze Pencil and DC was the only in-house creative group to be recognized for its innovation and creativity and outside of traditional media.

Winning a One Show Pencil is a tremendous honor, said Nate Morley, DC s Vice President of Creative. This award affirms of our efforts to partner with DC athletes to create the highest-quality, most compelling content in the industry and beyond.

Since the release of Gymkhana TWO on June 1, 2009, the video has had more than 17 million views online. A collaborative effort between DC Co-Founder and Rally car driver, Ken Block and the creative team at DC, the video was produced specifically to feature Block s first-ever Rally TeamWorks Collection. Filled with driving stunts, surprises, explosions, and a guest appearance by DC athlete Rob Dyrdek, the video creatively features the products using great action, cinematography, and a dramatic driving performance.

"DC s Gymkhana TWO video was a brilliant piece of branded entertainment that showed how innovative brands are reaching consumers in new and exciting ways," said Mary Warlick, CEO of The One Club. "With an in-house production, the DC was able to speak directly to consumers and capture the essence of their brand."

The Second Annual One Show Entertainment Awards was held in Los Angeles, CA on February 17th and honored the best of the best in advertising and entertainment around the world.

Ken Block s series of Gymkhana videos consists of Gymkhana Practice, Bonus Edit, TWO, and 2.1 as well as the special educational lesion on gymkhana with the Hot For Words video. For more information on DC visit http://www.dcshoes.com and to see all of the Gymkhana videos check out http://gymkhana.dcshoes.com/#/videos.

Links:

The Making of Gymkhana TWO

Director's Cut

TWO Artist Remix

Hot For Words Bonus Interview

Hot For Words - Definition of Gymkhana

Gymkhana 2.1 with Rob Dyrdek and a Go Kart