Chris Miller (pictured above in the classic J. Grant Brittain pole shot from Upland) has been working on the Dew Tour as an on-air commentator for a few years, lending tremendous credibility to the organization, its events, and its television broadcasts. He's one of skateboarding's all-time greats by just about any measure, and the folks over at Alli must have realized it: The ProTec Pool Party Legends Division dominator has now been promoted to Chief Creative Director of Alli Sports. Does that mean a Dew Tour pool contest is in the future?

Ed's note - Check out BNQT.com's interview with Chris Miller at the 2009 Vans Pro Tec Pool Party

Via press release:

Chris  Miller joins Alli, the Alliance of Action Sports as Chief Creative Director
Burr Ridge, IL – June 17, 2009 – Chris Miller has been appointed Chief Creative Director for Alli, the Alliance of Action Sports. In the newly created role, Miller will be responsible for Alli’s digital, consumer products, and creative functions. Miller joins Alli with over two decades of experience in the skateboarding and action
sports industry.

Miller is a legendary professional skater and five-time Vans Pro-Tec Pool Party masters division champion. He began his professional business career by starting the board and clothing brand Planet Earth, and later founded Adio footwear. Currently Miller is a partner in Signal Snowboards, serves in a number of advisory roles to events and organizations, and acts as an on air analyst for the Dew Tour.

"I’m thrilled to be part of the team at Alli. I believe in the company’s mission, the steps that are being taken to achieve it, and most importantly in the people who are behind it. I think we have a great opportunity in front of us that I’m looking forward to being a part of,” said Miller.

"We couldn’t be happier to welcome Chris to the Alli family. The launch of Alli has created growth and opportunity in many areas of the business and Chris’ unique blend of experience, as both athlete and entrepreneur, are a
natural and valuable addition to our team as the business evolves,” said Wade Martin, CEO of Alli.

Miller will be based in Carlsbad, CA, where he will build out a west coast staff and presence for Alli.