ARSONAL, a design and advertising agency in Culver City, California, has teamed up with Arbor for the third consecutive year to design the graphics for the 2010 Arbor snowboards.

Through this collaboration, the creative team at ARSONAL has been able to fuse their passion for great design with their love of action sports, most notably snowboarding, to create a line of boards that are a stunning departure from past years.
Arbor and ARSONAL worked with a variety of talented artists, including Dave Kinsey (Westmark), Sylvia Ji (Cadence), Mike Benninghoven (Coda), Joel Lardner (Nighttrain), Dave Gaskarth (Del Rey), Rex Holloway of Rogue Status (Draft), Stina Persson (Eden), Brian Morris (Element) and Yoskay Yamamoto (Push), to develop a line of boards where the graphics embrace, and reinforce, the Arbor ethos.
 
Apart from the epic graphics of the 2010 boards, the technological innovation of the 2010 Draft is one of Arbor’s biggest stories this year. Delivering what they believe is the best solution in the rapidly evolving rocker design revolution, the 2010 Draft has been constructed around “The System,” a fusion of interdependent technologies that support jib-specific performance.
 
The entire 2010 Arbor snowboard line will be available this August.

Click here for more information:
http://www.arsonalla.com
http://www.arborsports.com


About ARSONAL
Ideas executed. Simply stated, this is ARSONAL’s philosophy; an idea does not live without proper execution and there is no execution without an idea. Advertising and design is our passion and we take pride in doing it with the highest level of service and creativity. We aim to think smarter, build better and outwork our competition. Bottom line, we love what we do and we do it well.